The festival, plainly
The night the whole country throws beans at demons
A retelling, not a citation. What follows is the story as the most widely circulated popular accounts tell it — folklore encyclopedias, translations, and the versions that have travelled furthest. It is synthesized rather than keyed line by line to the dated primary texts, and popular versions drift from what those texts actually say. The cited, source-by-source record begins further down this page, and where the two disagree, the record wins.
Around February 3rd, in a hundred thousand Japanese living rooms, a father puts on a demon mask and his children pelt him with roasted soybeans.
The formula is shouted:
> 鬼は外! 福は内! > > *Oni wa soto! Fuku wa uchi! > > Demons out! Fortune in!*
And then everyone eats the beans — one for each year of your age, plus one for the year ahead.
This is the oldest continuously running program in this whole collection, and it is currently being performed by more people than any other item in it.
Why beans
There's an origin legend: a monk of Mount Kurama, in the tenth century, who blinded oni by throwing roasted beans at them.
And there's a pun holding it up, which is how these things get fixed.
Mame — beans — puns on 魔滅, which reads ma-metsu: "destroy the demon."
Roasted, specifically. The roasting matters — an unroasted bean could sprout, and you do not want the thing you threw at a demon taking root under your floor.
It's a Chinese court rite that went domestic
The lineage runs like this.
Tsuina — a Chinese court exorcism — imported into Japan in the eighth century. A formal ceremony, performed at the palace, by officials, at the turning of the year.
Through the Muromachi period it took folk form.
And by the Edo period, bean-throwing was general — everybody, in their own house, with beans from the shop.
Which is a genuinely interesting trajectory. The state's exorcism escaped the palace and became a thing families do in the kitchen. Most rituals travel the other way, or die when the court stops funding them. This one got out and democratized.
The rest of the kit
Ehōmaki — a thick sushi roll, eaten whole, in silence, facing the year's lucky direction. No cutting, no talking. (This part is much more recent than the beans and owes a great deal to twentieth-century supermarket marketing, which does not stop it being enormous fun.)
Hiiragi-iwashi — a sardine head on a sprig of holly, fixed by the door.
The holly's spines prick the demon's eyes; the sardine's smell repels it. It's a real recorded ward, and it works on the same principle as most of this tradition's counter-measures: household substances, not holy ones.
The regional variations are the best part
Hokkaido throws peanuts. In the shell — which, in snow, is a considerably more practical projectile to find again afterwards.
Aizuwakamatsu chants "Blind the demons' eyes!" rather than the standard formula.
And then the one that reverses everything.
"Demons IN"
Some temples and shrines — those that shelter reformed or enshrined oni — famously invert the chant.
> *Oni wa uchi. > > Demons in.*
Because at those places, the demon lives there. It was pacified, given a shrine, and taken onto the staff — and you do not stand in a god's own house shouting at it to get out.
That's the entire doctrine of this tradition, audible in the liturgy, once a year: you don't destroy the dangerous thing, you enshrine it — and then you have to update your festival chant accordingly.
And there is a family exempt by inheritance
This is my favourite piece of living folklore in Japan.
Families surnamed Watanabe traditionally skip the ritual entirely.
Because their ancestor is Watanabe no Tsuna — the swordsman who cut the arm off the demon at the Rashōmon gate, and kept it in a box, and refused to give it back until it came to him disguised as his own aunt.
He so thoroughly terrorized demonkind that, by tradition, oni do not approach Watanabe households.
No beans required. The protection is hereditary.
There are people in Japan right now, with ordinary jobs, who do not do setsubun, because of a duel their ancestor won at a gate in Kyoto around the year 1000.
And it's one half of the year
Setsubun, February: demons out. Expulsion.
Obon, August: ancestors in. Welcome fires, an open altar, a cucumber horse.
Push out what doesn't belong. Bring home what does.
Everything else in this collection lives in the space between those two dates.
Field guide
At a glance
- Behavior
- A living rite, not a creature — Japan pelts the year's demons with roasted soybeans every February 3rd, then eats the beans (age plus one) for luck.
- Weaknesses
- The demons': beans, and sardine heads on holly at the door.
- Oddities
- Families surnamed Watanabe traditionally skip the rite — their arm-severing ancestor scared demonkind off the household line permanently.
- Temples sheltering reformed oni invert the chant to "demons IN."
- Hokkaidō throws peanuts.
Overview
Around February 3rd, the whole country performs the tradition's oldest program: mamemaki — roasted soybeans hurled at the year's demons to the formula "Oni wa soto! Fuku wa uchi!", then eaten (your age plus one) for luck [wikipedia-setsubun]. Fathers in oni masks are pelted by delighted children in a hundred thousand living rooms: the exorcism of Japan, annual, domestic, and running continuously since the Muromachi period.
The record
- Lineage: from tsuina, the Chinese court exorcism imported in the 8th century, folk-formed through Muromachi, bean-throwing general by Edo [wikipedia-setsubun].
- The kit: beans; ehōmaki rolls eaten silently facing the lucky direction; hiiragi-iwashi — sardine heads on holly at the door (oni's recorded ward) [wikipedia-setsubun].
- Variance, as ever: Hokkaidō throws peanuts; Aizuwakamatsu chants "Blind the demons' eyes!"; and some temples — those sheltering reformed or enshrined oni — famously invert to "oni wa uchi," demons IN [wikipedia-setsubun] — the pacification-by-adoption doctrine audible in the liturgy.
- The Watanabe exemption: families surnamed Watanabe traditionally skip the rite — their ancestor (Watanabe no Tsuna, our ibaraki-doji arm-severer) so terrorized demonkind that oni don't approach Watanabe households [wikipedia-setsubun]. A thousand-year-old duel still granting hereditary immunity in the ritual calendar: the tradition's single best piece of living-lore trivia.
The calendar anchors here
Setsubun (Feb), kotoyōka (the 8th days), Obon (Aug), Kōshin nights, ōmisoka's fires — the yokai year, plottable, still ticking.
Two-track labeling
The image

Citations
The record
- [wikipedia-setsubun]"Setsubun," Wikipedia (retrieved 2026-07-25), Tier C.modern reference English Wikipedia's article on this subject, as retrieved in 2026 — an aggregate starting point, not a primary source.All-source record
Where the evidence thins
Open questions
- The oni-wa-uchi temples (Kijin-jinja etc.) — list them.
- The Watanabe tradition's documentation depth.
- The yokai-calendar page assembly.